Apple's tagline for the iPhone 6S is 'the only thing that's changed is everything', highlighting that the brand knows this is a phone that looks an awful lot like last year's model.
It makes sense that Apple would try its hardest to show that, despite the handset looking identical to last year's model, there have been loads of changes under the hood that make this an attractive phone in its own right.
Apple's done what we all expected - finely balanced its latest phone. 3D Touch is a genuine innovation, and the phone works fluidly at nearly every task - but it's very similar to 2014's model.
- 3D Touch impresses
- Great design
- Stable OS
- Battery life low
- Live Photos don't always work
- Price high for a low-res screen
But when it looks identical to the iPhone 6, people will be desperate to know if the iPhone 6S is enough of an upgrade to justify the price. While the upgrades seem great, is it worth going all the way up to the iPhone 6S, or would the 6 do?
In terms of raw price, we're in a weird situation now. Samsung and the rest of the Android crew have been slowly ratcheting up the price of their high-end phones to the point where they're actually eclipsing the iPhone 6S at launch.
However, Apple's once again been the victim of its off-kilter launch cycle, meaning it's putting its phone into a market where the Galaxy S6 is now significantly cheaper – and so the iPhone 6S has a higher price to live up to. That said, this new phone is just that: a new phone. That means some potential buyers will be enamoured with the notion of getting the latest tech on the market rather than a six-month-old handset.
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